I get people excited about things that don't exist yet. Then I help build them.
A sport marketer who turns a feeling everyone shares but no one has made yet into a real thing: a product, a shirt, a game, a room full of adults playing again.
I work in sport marketing: concepts, merchandise and events. I'm happiest taking an idea you can feel but can't point to yet and dragging it into the real world. I lead with critical thinking and analysis, and I've spent twelve years inside sport as an athlete, so I read athletes and fans from the inside out.
Plenty of people can run a campaign. Here is what is harder to find in one person.
A friend once named it as my whole job: I get people excited about something that isn't real yet. That is where every concept, drop and event actually starts.
Sport science degree, marketing specialisation. I point the work at what actually moves the number, not at what looks busy. Analysis first, then the creative.
The ESPN concept I built as an intern launched two seasons later. Club 12 went from a feeling to a real community. Ideas are cheap. I ship them.
Twelve years competing in endurance sport, a sub-3 marathon on the legs. I understand what drives athletes and fans because I am one.
You get people excited about something.A dear friend, on a call
Emotionally intelligent.Jesse, closest friend
Motivated, creative, passionate. A fantastic communicator.From a mentor's introduction
I designed a Gen-Z fantasy football product for ESPN: concept, mechanics, the whole feeling. Two seasons on, it launched. Today ESPN Fantasy Voetbal sits inside a top-20 sports app.
Concepts and graphics for HERA United: tees, jerseys and media made for Gen-Z football culture. A drop is one part product, one part myth.
I selected ADO Den Haag's matchday merchandise jersey for the 2025/26 season: the one that ended up on backs across the stands.
A high-stakes team where working hard came with a way of having fun. I learned how big football is built, from the inside.
Built guest experiences for one of German football's biggest nights.
Saw how the biggest stage in European football really runs.
Club 12 started in 2023 as something I felt was missing: a way to push back on polarisation through the connection that sport, and football most of all, creates. It's growing into the first physical playground built for adults in Amsterdam, where the game is the reason strangers become a team.
"Een vliegende vogel vangt altijd wat."
Pepijn Akkermans · 23.07.2001